Top 5 Social Apps in Romania: Q2 2023 Performance

In Q2 2023, Romania's top social apps showed notable trends in downloads, revenue, and active users, according to Sensor Tower data. Here's a detailed look at the performance of Facebook, TikTok, Instagram, Likee - Short Video Community, and X.

Facebook saw a mixed trend in weekly revenue, starting at approximately $2.1K and peaking at $3.3K in mid-April, but then declining to around $2K by the end of June. Weekly downloads fluctuated between 38.9K and 51.3K, with a noticeable drop in late June. Active users remained relatively stable, hovering around 8.7M throughout the quarter.

TikTok experienced a significant decline in weekly revenue from $453K at the end of March to about $298K by late June. Downloads showed a similar trend, starting at 52.1K and dropping to 41.5K. However, active users maintained a steady increase, reaching up to 4.6M by the end of the quarter.

Instagram had a modest revenue growth, starting at $403 and peaking at $834 in mid-June before settling at $795. Downloads saw a slight decline from 32.7K to 28.5K, while active users remained stable around 4.5M.

Likee - Short Video Community showed varied weekly revenue, peaking at $500 in mid-April but falling to $112 by the end of June. Downloads ranged from 8.3K to 13K, showing minor fluctuations. Active users stayed relatively constant, around 200K.

X had a steady revenue trend, peaking at $1.6K in early June and ending at $1.3K. Downloads fluctuated between 5.9K and 12.3K, with a notable drop towards the end of the quarter. The active user base remained stable around 590K throughout the period.

For more detailed insights, visit Sensor Tower.